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August 6, 2015


Any small business owner knows that the key to success is reaching as many potential customers in the most efficient and cost effective manner possible. There are many ways to advertise, whether through television, direct mailings, print ads, or flashy promotions. What many businesses fail to realize, however, is that some promotions truly are “too good to be true.” Knowing the difference between a legal sweepstakes for promotional purposes and illegal gambling operations can be the difference between a needed boost in sales and fines, penalties or even criminal prosecution.


Florida’s Game Promotion Law

Florida law limits the use of sweepstakes by mandating that they only be used by for-profit commercial entities on a “limited and occasional basis.” While this may seem clear, the pitfall that many companies find themselves facing is that the law does not provide any indication of what is considered limited or occasional. It is argued that this most recent legislation tar...

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A Clever Marketing Campaign or Illegal Gambling? What you need to know...

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